Zoë Ewing
Zoë Ewing
Marketing & Design
I'm a marketer, digital designer, and storyteller. I create content for a wide range of companies, helping to spread their message & achieve their goals.
Campaign Development
The Process
When creating content for this brand, I focused on capturing the essence of our target audience's experiences: long, challenging days spent in the saddle, far from home. I aimed to make the media heartfelt and relatable, resonating with those who live this lifestyle.
Travel in
Travel in
Style
Style
TechM D
Passport
Travel in
Travel in
Style
Style
The Process
This strategy was designed to incentivize user participation through the feeling of accomplishment. Drawing inspiration from travel, we introduced the passport concept. Designing unique travel icons for each stamp, such as a coco taxi and a hang glider, added an element of novelty and excitement, compelling users to attend the journey of fun and exploration.
Tech Trek
T
T
Communication Content
Use a creative, eye-catching flyer to promote events & businesses!
Web Design
The
Zesty
Orange
Locally Sourced Cocktails & Garnishes For All Palletes
The Process
Showcasing a brand's identity from the start is essential to maintaining its unique character. For this brand's website, I aimed to capture their underground, hipster vibe while ensuring it felt as comforting as every bite at their tables, creating a space that resonates with their audience’s taste.
Logo Design
Memorable, Reputable, Personalized Logo Design
Brand Curation
Maintain your voice across all areas of your business.
Social Media Management
Reach your target audience with curated content that speaks to company values.
My Approach
In my approach to problem-solving, I go beyond understanding what needs to be addressed; I delve into understanding who will benefit from the solution. I thrive in the creative space, recognizing that the act of creation is personal and unique. Without a clear understanding of the audience, I can’t anticipate their responses or tailor the solution to their needs. My work is not just about solving problems; it's about creating impactful solutions that resonate with those who will ultimately benefit from them.